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E-commerceTimeline: 4 weeksE-commercePerformanceAnalytics
E-commerce Store Optimization
Full WooCommerce rebuild with performance-first architecture and UX overhaul that doubled conversion rate.
2x
Conversion Rate
7 → 2
Checkout Steps
6.4s → 1.8s
Load Time
+44%
Revenue (Month 1)
Problem
The store had a 6+ second load time, a cluttered checkout process with 7 steps, and no analytics in place to identify drop-off points.
Strategy
We audited the full purchase funnel, identified friction points, and rebuilt the checkout as a streamlined 2-step process. Performance optimization was tackled through server-side caching and image delivery improvements.
Solution
Complete WooCommerce rebuild with optimized hosting stack, one-page checkout, smart upsells, and GA4 with enhanced e-commerce tracking.